Study on the green food industry marketing strategy in Heilongjiang Province under e-commerce environment

Abstract

Green food is one of the leading industries of economic development in Heilongjiang province with huge potential market demand, however, the traditional marketing strategy is difficult to break the geographical barriers, and the mismatch between production and sales has become the main bottleneck of industrial sustainable development. Based on e-commerce environment, the paper analyzes the advantages and factors for developing green food industry in Heilongjiang. Consequently, the marketing bottleneck of the development of green food industry in Heilongjiang can effectively eliminate, and the sustainable development of industry becomes inevitable.