Study on the Favorable Appearance of Farmers’ Restaurants

Abstract

Farmers’ restaurants refer to the restaurants where the farmers use ingredients produced in-house or locally. The farmers’ restaurants are expected to play a social role such as increasing agricultural income, so they need increase the number of customers. This research focused on the appearance of the restaurant as one of the important factors for attracting customers and considered the psychological criteria and physical components of the favorable appearance of a farmer’s restaurant. In addition, this research also found that the criteria for judging the favorable appearance differ depending on the purpose of visiting the farmer’s restaurant. By utilizing the results of this research to achieve the favorable appearance, it is expected that the farmer’s restaurant will be able to attract more people, increase the number of customers and play the expected social role.