Abstract
Rural home stay is not only a popular tourist accommodation products but also an important carrier of local culture. In recent years, rural home stay has shown a well-developed trend as the State vigorously develops rural tourism. Starting with the study of the theory of home stay, this paper, on the basis of analyzing the connotation of the local culture and the local culture of home stay, focuses on the characteristics of Shandong local culture, and forms the products of home stay with different characteristics, interdependence and complementarity through effective integration, so as to promote the cluster and sustainable development of Shandong home stay industry.
Highlights
Under the background of the development of tourism in the whole region, the countryside has become the best carrier to undertake the demand of the quality-oriented leisure vacation for the city residents
It is of great significance to put the essence of the local culture into the development in Shandong home stay and to integrate the local cultural resources
The local culture at the material level is the special material resources formed under the geographical condition, including the natural scenery of the countryside, the building of the house and so on; the local culture at the spiritual level is the cultural resources formed in the special area after many years' development, including folk customs, traditional techniques, fairy tales and so on
Summary
Under the background of the development of tourism in the whole region, the countryside has become the best carrier to undertake the demand of the quality-oriented leisure vacation for the city residents. Local culture is the core element of the sustainable development of the home stay industry in the future. The local culture at the material level is the special material resources formed under the geographical condition, including the natural scenery of the countryside, the building of the house and so on; the local culture at the spiritual level is the cultural resources formed in the special area after many years' development, including folk customs, traditional techniques, fairy tales and so on. From the perspective of the development of rural tourism, this paper uses the former definition to understand the meaning of local culture: "The unique and relatively stable cultural form and knowledge system formed in the long-term common life in the countryside". The behavior and ethics which are observed jointly by the village residents in accordance with the laws and regulations of the state, clan rules, family style, etc
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