Abstract

The purpose of this paper is to investigate the influence of appreciation resource endowment on rural revitalization development, and to conduct an in-depth study on the tourism construction development of Shaoguan Wushiling New Village as an example, with the aim of making feasible suggestions and summarizing experiences for rural revitalization development. This study adopts the methods of conceptual analysis and SWOT analysis to investigate four aspects: the background of rural revitalization development, the analysis of appreciation resource endowment, the development status and influencing factors of rural tourism, and the development strategy of tourism in Shaoguan Wushiling New Village. In terms of appreciation resource endowment, this study proposes an appreciation resource endowment strategy focusing on energy conservation and environmental protection and industrial upgrading through the analysis of resource endowment. In terms of rural tourism, this study presents a comprehensive analysis of its development status and influencing factors through SWOT analysis, and proposes a targeted strategy for the development of tourism in Shaoguan Wushiling New Village. Finally, this study summarizes the experience of tourism construction and development in Shaoguan Wushiling New Village and makes suggestions for future development.

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