Abstract
Convergence of Internet technology and traditional financial industry has created a new field of Internet finance. Nowadays, China has a very large Internet user base and application market. With the application and development of the Internet, China has become one of the most developed countries that use Internet banking services and has the highest number of Internet finance users. Ant Financial is the first to enter the Internet financial market, and has now become a representative of China’s Internet finance industry due to its extensive layout and rich business. Most of the previous research has only studied a part of Ant Financial without an analytical framework. Therefore, this study intends to investigate the history, development process, and success factors of Ant Financial. The contents of this paper are as follows. First, the development process and the current situation of Ant Financial Services are expounded. Second, the advantages and disadvantages of the current development process are analyzed by the SWOT analysis technique. Through the comparison of the research results, the guiding opinions for the development of Ant Financial Services are proposed. Finally, summary of the success reasons and future prospects for development are presented.
Highlights
With the advent of the era of big data, almost all industries have changed because of the widespread use of computers and the Internet
The collision of Internet technology and the traditional financial industry has led to the emergence of a new field, namely Internet finance, which has developed rapidly in the last few years and has brought convenience to people
Internet finance originated from abroad, in recent years, with the increasing popularity of China‟s network facilities and financial innovation, China‟s Internet finance has entered into a rapid development stage
Summary
With the advent of the era of big data, almost all industries have changed because of the widespread use of computers and the Internet. The collision of Internet technology and the traditional financial industry has led to the emergence of a new field, namely Internet finance, which has developed rapidly in the last few years and has brought convenience to people. Ma and Wei (2018); Michael, Justina and (Olabode 2018) analyzed the business model of Ant Financial and made suggestions on how to further promote the development of “Internet plus” inclusive finance. Most of the previous research has only explained the history, development status, and business scope of Ant Financial. There are limitations in analyzing a business model without a sophisticated analytical framework They considered Ant Financial Services only as a technology service enterprise. The SWOT analysis of Ant Financial Services is carried out using the most recent data. Industry (Amogechukwu and Unoma 2017)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
