Abstract
As the combination between seashore tourism and ecotourism, the development of sea ecotourism plays an important role in realizing the Shandong Peninsula Blue Economic Zone strategy. By virtue of the SWOT analysis, the dynamic mechanism and overall development strategies of sea ecotourism in Shandong Peninsula Blue Economic Zone are analyzed. Based on the overall frame, four corresponding countermeasures are put forward, including the following aspects: ecological protection, community participation, planning for regions and industrial synergy.
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