Abstract
Terraced landscape of Yuanyang Hani is extremely rare at home and abroad. Since the 1980s, there have been great concerns about Yuanyang Hani Terrace. Although tourists and tourism revenue have increased quantitatively, there are only a few researches of tourism Market and Marketing Strategies about Yuanyang Hani Terrace. Based on the investigation of the characteristics of Hani terrace tourism market, the study builds Yuanyang Hani terrace tourism marketing system, which includes the overall marketing target, marketing organization, marketing strategy and marketing control, etc. Moreover, the system is of great importance for promoting the overall and healthy development of local tourism.
Highlights
Background and SignificanceYuanyang County is located in the southern part of Yunnan Province, southern part of Ailao Chains, southern part of Honghe Region and southern bank of Honghe River
The system is of great importance for promoting the overall and healthy development of local tourism
Within Yuanyang County, the terrace covers 170,000 mu land, which is the core of Hani terrace in Honghe
Summary
Yuanyang County is located in the southern part of Yunnan Province, southern part of Ailao Chains, southern part of Honghe Region and southern bank of Honghe River. It is situated between eastern longitude 102°27′-103°13′ and northern latitude 22°49′-23°19′. The number of tourists and tourism income increase greatly, there are few researches on Hani terrace. No specific researches on Hani terrace tourism market or marketing in Yuayang are provided. No systematic Toursim Marketing system has been formed Under such a background, it is of great importance for promoting the overall and healthy development of local tourism to construct Toursim Marketing system of Hani terrace in Yuanyang
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