Abstract
Stigma is the negative interpreation of a certain individual/group by a stigmatizer for a specific purpose under the influence of public opinion. In order to break the state of being stigmatized, the key is to understand the generation processes of stigmatized discourses. This study puts forward a theoretical framework for analyzing the cognitive mechanisms and strategies of stigmatized discourse generation by combining cognitive attention with proximization theory. In order to validate this framework, this study then takes the western reports on Russia-Ukraine conflict as an example to analyze its production strategies both in terms of cognition and language. It turns out that the framework has strong explanatory power in investigating the generation processes, different attention strategies and the language expressions of the stigma. It is helpful to understand the cognitive operation behind stigmatization and select the corresponding anti-stigma discourse to de-construct these negative conceptualizations.
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