Study on the Alignment of New Product Development and Supply Chain

Abstract

Based on the review of related literature about the alignment of new product development (NPD) and supply chain (SC), the related decision variables of NPD and SC are summarized. In order to explore the alignment relationship between NDP and SC, we propose a study framework and the some relationship assumptions. Taking use of questionnaire investigation and Structural Equation Modeling, the relevant assumptions are verified and the mechanism and strategy of the alignment of NPD and SC are explored for Chinese manufacturing enterprises. The research result shows that the modularity and variety of NPD have close relationship with the complexity of supply chain configuration, collaboration and coordination. And the degree of the alignment has an important influence on the supply chain performance of the end product. The relevant conclusions would provide some theoretical reference and practical guidance on the decision of aligning the NPD with SC.