Abstract
Based on data during 2007-2012, patent number, staff number, advertising cost and net profit are used to analysis the correlation via the regression method in IP-intensive enterprise. The regression equation for staff number and advertising cost is Y=0.06X+3.849, and R=0.947 0.8. The curve equation for patent number and net profit is Y=0.389X - 20.135, and R=0.955 0.8. The regression equation for patent number and staff number is Y=0.005X+2.010, and R=0.937 0.8. The research results show that there are the certain logic relationship between patents, staff and advertising cost in Apple Company. Therefore, Apple Company should implement the talent strategy and improve the quality of staffs from two aspects of personnel quantity and quality, so as to become the successful model of innovative companies in the era of knowledge economy.
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