Abstract
Tourism programs are typical products and services of the travel industry. The quality of a travel program reflects the quality of tourism in a destination. This study evaluates the quality of tourism programs using the IPA model, analyzes the importance and level of performance of the tourism program quality criteria: the attractiveness of resources; quality of infrastructure; quality of accommodation and catering services; service attitude of staff; price of the program; brand destination. Surveying 185 reviews of tourists on the quality of tourism programs in Ha Nam shows that the quality of tourism programs in Ha Nam depends primarily on the brand of the whore coming, the quality of service tourism program; factors of attraction of the destination, service attitude, price affecting tourists' needs.
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