Study on protection strategy of traditional village cultural heritage in Internet Era

Abstract

With the advent of the Internet Era, conservation of traditional village cultural heritage is bound to face many new problems. This paper analyses the direction of “Internet” and “Cultural Heritage” of traditional villages in the strategic level of Rural Revitalization in recent years, and concludes that the impact of Internet on traditional villages is mainly reflected in cultural heritage tourism, utilization of local architectural heritage, heritage industrialization, spatial pattern and digital protection. However, many problems still exist, such as imperfect theoretical system, inaccurate function orientation and irrationality protection. In the future, the study of the “Internet +” mode of sustainable development of traditional village cultural heritage in Rural Revitalization Strategy should focus on establishing scientific research paradigm, guiding the rational positioning of the Internet, digitalizing protection, dissemination and evaluation of traditional village cultural heritage based on national image building and cultural competitiveness, and establishing personalized response strategies according to local conditions.