Abstract
This article will discuss the different strategies of the two NBA commissioners for the growth of the league over the course of 40 years. Under the different historical background and development level of the two chairmen, Wen will analyze their policies to promote the development of the league and their strategies to promote the commercialization of the league. The operation and organization of the event, commercial partnerships and sponsored events, media development and marketing were the three most important parts of the discussion. After the global expansion, the NBA ushered in a rapid commercialization process, 40 years of continuous introduction of new policies to attract viewers, increase viewership, promote the NBA to the world, and a high degree of cooperation with different companies, which involves many complex background factors. This article will enumerate and compare the actions of the two presidents in these three parts, and analyze them to judge the trend of future alliance development.
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