Abstract
This paper discusses the representation of Zhuhai as a special economic zone and famous tourist city in literature. Since Zhuhai was set up, most native writers in Zhuhai have showed narration of struggling experience in “an alien land” for Zhuhai representation. But such literary works benefit little for effectively establishing Zhuhai’s positive city image and confirming its subject identity and spirit. Native writers in Zhuhai should consciously create positive and healthy social climate, shape and communicate favorable city image and enrich humanity history resources of Zhuhai so as to effectively communicate Zhuhai city image.
Highlights
This paper discusses the representation of Zhuhai as a special economic zone and famous tourist city in literature
Compared with films and television works and news media, literary works are more profound for shaping city image
Not just the city image is effectively communicated, and the literary works are sparkling in the literature history
Summary
Many literary works will make a place famous overnight. For example, Milan Kundera’s works The Unbearable Lightness of Being made Prague become the object people long for; Chinese writer Lu Xun’s Kong Yiji made “Xianheng Inn” in Wuzhen Town of Zhejiang world-famous; Shen Congwen’s Border Town made western Hunan become a tourist attraction. Literary works show city image and give materialized places with life and significance. In all culture symbol construction systems, literary works play a very important role in city construction. They add new things for a city through literary image and other means. City image was often negative in Chinese literature, such as The Golden Lotus of Lanling Xiaoxiaosheng in Song Dynasty and Midnight of Ba Jin in modern times. Such phenomenon appeared in western literary works. Milan Kundera’s The Unbearable Lightness of Being and Hugo’s Notre Dame de Paris greatly improved the popularity of Prague and Paris so that the two cities become the places people yearn for
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