Abstract
This paper analyzes the current status of rural information in Chinese, and analyzes the influencing factors on the effect of information technology applied in the rural areas from a technology adoption point of view. Then using the integration theory of technology adoption model and network externality theory, it increases the factors of network externality and cost to construct a model of user behavior model of information technology in rural areas. Finally, it proves the validity of model factors by empirical research to provide theory for the further development of information technology in rural areas.
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