Study on Information Graphic Design and Evaluation of Whale Falls from the Perspective of Defamiliarization

Abstract

To make the information graphic design of whale falls under the perspective of defamiliarization more in line with user needs and improve the dissemination efficiency of information, this study explored the process of whale fall information graphic design guided by the defamiliarization theory and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). This study aimed to promote people's understanding of the unique deep-sea ecosystem formed by the whale fall process, and to raise awareness of the need to protect the marine ecological environment. The defamiliarization theory and TOPSIS method were combined to explore the demand factors that affect user cognition, based on the clear explanation of relevant concepts. The factors that affect the understanding of whale fall information graphic design were identified through literature review and user research. After obtaining the results of user research, a evaluation matrix was established using the TOPSIS method to score different design options. The best solution that meets user cognition needs was obtained by calculating positive and negative ideal solutions, and the value of using a hybrid method to guide design practice was analyzed. Whale fall information graphic design not only has important research value for human understanding of the deep-sea ecosystem and how to maintain the mechanism of deep-sea life, but also promotes the protection and utilization of deep-sea biodiversity resources in China. The application of the defamiliarization theory and TOPSIS in the whale fall information graphic design process can eliminate the influence of subjective factors of designers, and provide a scientific and rigorous basis for information graphic design and option selection. This study has theoretical significance and practical value for the design of whale fall-related information graphics, providing innovative ideas and practical references for related research.