Abstract
Based on 110 national questionnaire samples, based on the Swedish Customer Satisfaction Index (SCSB) model, 20 observation variables were designed from four dimensions: promotion perception, product experience, channel experience and customer loyalty to explore the factors affecting wine brand loyalty in Ningxia producing areas by SPSS. Research shows that promotion perception, product experience and channel experience have direct or indirect positive effects on customer loyalty. Finally, according to the research results, the development path of wine brands in Ningxia producing areas is explored.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
