Abstract
During the 2022 Winter Olympics in Beijing, nearly 19,000 Olympics volunteers and more than 200,000 city volunteers participated in the service in three competition areas of Beijing, Yanqing and Zhangjiakou. This paper makes a participatory observation from the perspective of a volunteer in S, Zhangjiakou, and explores the service motivation of volunteers in Beijing Winter Olympics and its influencing factors by means of in-depth interviews and questionnaires. It is found that the factors affecting volunteer service are diversified and complicated. For one thing, volunteers are influenced by service motivation; for another, this service motivation is constantly optimized, and volunteer service embodies the “Beijing Winter Olympics spirit” to a certain extent.
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