Abstract
Total quality management (TQM) is one of the quality-oriented approaches that many organizations imply and has been considered the important basis of competitive advantage of the organizations. Since the concept of sustainable development was put forward, global green awareness has continued to rise, and the world economy has moved toward a greener direction. Under the global green demands, the traditional ideas of TQM can not adapt to the development of enterprises to provide the green products. Meeting the green demands, the enterprises should pay attention on environmental production, focus on green products demands, ideas of TQM should be shifted from total quality management to the innovation of Green Enterprise Quality Management under the sustainable development environment. Based on the requirements of the sustainable development strategy, to meet the growing demand of the green consumption and to improve the sustainable competitiveness of the enterprise, the ideas of green enterprise quality management was proposed and its characteristics were analyzed. Comparison with total quality management, the similarities and differences between TQM and the Green Enterprise Quality Management were further further. The conclusion of this paper is that the implementation principles of Green Quality Management should be adhered to when the enterprises provide green products under sustainable development.
Highlights
Since the 1990s, consumers' demand for green products increased constantly
Green quality management means quality management activities is responsible for the environment, harmonious and environmental thinking and behavior means an effort which an enterprise makes directed toward a sustainable development goal, the green symbolizes the sustainable development
(3) The Whole Process of Green Quality Management The whole process Includes from market research and product development, to the product design, manufacture, delivery, after-sales service, the consumption process to dispose of end of life
Summary
Since the 1990s, consumers' demand for green products increased constantly. According to statistics, 65% of Americans, 59% of Germans, 31 percent of the Japanese consider its impact on the environment as a very important factor when choosing the merchandise [1]. The documents take the sustainable development as a central task, deepened man's understanding of resources, environment and development, it combine the resources, the environment and socio-economic development and other issues together and establish a mutual coordination concept between resource environment and development [3,4]. Both the nation’s government and the enterprises of the world have worked. With the increasing green consciousness, Environmentally healthy and promote healthy green concepts must be integrate into total quality management in order to achieve sustainable competitiveness and process improvement [15,16,17,18]
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