Study on Glacial Tourism Exploitation in the Dagu Glacier Scenic Spot Based on the AHP–ASEB Method

Abstract

Due to the impact of COVID-19, people’s demand for non-contact tourism is increasing. The development of Internet technologies such as the Internet of Things, virtual reality (VR), and augmented reality (AR) can meet this demand. Internet technology makes non-contact tourism grow. However, these new technologies are emerging only within application cases, which cannot provide comprehensive methodological guidance for tourism suppliers. Despite the booming development of winter tourism in China, there are still many problems, especially affecting the tourist experience.rarchy process (AHP) and activity, setting, experience and benefit (ASEB) grid analysis were used to analyze the activities, settings, experiences and benefits of the scenic spot from the tourist perspective taking the Dagu Glacier Scenic Spot (DGSS) as an example. The research aims to increase the attraction of the scenic zone, and promote the coordinated and sustainable development of business in West China under the goal of improving tourists’ experiences. The results show that: subgoals of experience (E) and benefit (B) are the main directions of the development of ice and snow tourism in the DGSS. Furthermore, the threat of benefits (TB), the threat of setting (TS), the threat of experience (TE), the opportunities of benefits (OB), the opportunities of setting (OS), and the opportunities of experience (OE) are the main concerns.