Study on Factors Influencing Female Consumer Preferences of Four Wheelers in Panchkula City of Haryana State, India.

Abstract

India, second most populous country in the world tremendous scope is there to convert prospective consumer to potential one. In the era of globalization and liberalization the shift from a local to a global economic paradigm had enlarged the role of consumers which can’t be neglected in these global economies in India. The study is to focus on huge transformation in the shopping practices of four wheeler, disposable income and increase in the younger generation population. The attitudinal changes towards shopping emphasis towards four wheelers, a change from price to design, quality to trendiness. In this paper, researcher studies various factors which impact on consumer preference towards four wheeler. Such factors are divided in two clusters for three factors. It is found that that female customers of cars have very high awareness on various brands, product attributes and characteristics.