Abstract
PurposeThis paper aims to explore the critical factors which affect the quality of preschool education service so that targeted and effective measures to improve service quality can be put forward.Design/methodology/approachEvidential theory is applied to aggregate experts’ knowledge, and a fuzzy cognitive map (FCM) model of preschool education service quality is established to further carry out a simulation for inference, thus figuring out the critical factors to improve service quality.FindingsThe simulation results show that the main body of supervision and environment of governments and policies are two critical factors affecting the quality of preschool education service. More emphasis should be put on these two aspects, and corresponding measures can be put forward so as to ensure the quality of preschool education service.Originality/valueThis paper proposes a new model based on FCM and evidential theory to study the factors affecting preschool education service quality.
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