Abstract
It has become an important economic development strategy of Jiangxi Province to promote the development of regional economy through the development of tourism industry. However, due to the difficulties brought by the environment and its own limitations, local development is not coordinated and lacks targeted strategies. Based on the development data of tourism industry in Jiangxi Province from 2010 to 2014, 2014 to 2018, this paper constructs the Boston matrix of tourism market in Jiangxi Province, analyzes the competition situation, explains and analyzes the seven changes of the Boston matrix.
Highlights
With the continuous improvement of our national economic income, people's leisure time and consciousness are gradually enhanced, which promotes the development of tourism industry
Jiangxi Province is rich in tourism resources, tourism industry has become an important part of the industrial structure of Jiangxi Province, which is of great significance in the shift of regional economy from high speed growth to high speed growth
This paper takes the tourism industry of 11 cities in Jiangxi Province as the research object, uses the Boston matrix model to divide the tourism status of each city in our province, and formulates the tourism development strategy according to the tourism development situation and tourism potential of each city
Summary
With the continuous improvement of our national economic income, people's leisure time and consciousness are gradually enhanced, which promotes the development of tourism industry. The development of tourism industry in Jiangxi is not coordinated, its rich tourism resources and good economic development situation are not balanced, and tourism resources have great potential to tap [1]. In order to meet the needs of the development of tourism industry, with the help of Boston matrix theory, this paper makes a quantitative comparative analysis of the tourism industry in Jiangxi Province, in order to determine the advantage market, make up the short board market, and carry on the advantage support. This paper takes the tourism industry of 11 cities in Jiangxi Province as the research object, uses the Boston matrix model to divide the tourism status of each city in our province, and formulates the tourism development strategy according to the tourism development situation and tourism potential of each city
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