Abstract

<p>In order to save energy and reduce emission, China is developing the new energy vehicles industry. China’s new energy vehicles industry encounters the problem of path dependence, due to the difficulty of changing production and consumption of the traditional fuel vehicle. The new energy automobiles’ production and sales are far from achieving the goal of development plan, despite the Government’s strong avocation. Compared to the development route of other developed countries, we should strengthen the innovation in the fields of science and technology, finance, policy and marketing, to overcome path dependence in multiple ways, and strive to cultivate the new energy vehicles industry.</p>

Highlights

  • According to the newly carried out rule the Management Rule of New Energy Vehicle Enterprises and Products in July 1, 2009, the new energy vehicle refers to vehicles equipped with unconventional vehicle fuel as the power source combined with advanced technology in power control and drive layout, which features in advanced theory, technology and structure (Ministry of Industry and Information, 2009)

  • Pure-electric vehicles reaches 49’042 and 46’219 in production and sales volume, which is 200% and 190% increase year-on-year, fuel cell electric vehicles reaches 27’181 and 26’492 in production and sales volume, which is 200% and 190% increase year-on-year (Zhang, 2015). These numbers still have a long way to catch up with the goal set by the Energy Saving and the Development Scheme of New Energy Vehicle Industry (2012-2020), which expect “by 2015, try to increase the production and sales volume of pure electric vehicles both up to 500’000

  • The main mindset of this essay is to apply the theory of path dependence and to analyze the obstacles exist in the path of China’s new energy vehicles’ development, by referring to the successful strategy of foreign countries’ new energy vehicles’ development, to discuss how could China overcome these obstacles and innovate in science, economy, policy and marketing, with the goal to fast-forward the process of new energy vehicle development

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Summary

Introduction

According to the newly carried out rule the Management Rule of New Energy Vehicle Enterprises and Products in July 1, 2009, the new energy vehicle refers to vehicles equipped with unconventional vehicle fuel as the power source (or common fuel but equipped with new types of vehicle engine) combined with advanced technology in power control and drive layout, which features in advanced theory, technology and structure (Ministry of Industry and Information, 2009) This genre of vehicles generally includes pure electric vehicles, hybrid power vehicles, plug-in hybrid vehicle, and fuel cell electric vehicle. Among them, Teece (1986) studied the connection between policies and innovations; Sierzchulaw (2014) studied innovation varieties out of the example of new energy vehicles; Sierzchula (2012) studied the problem of electric vehicles’ competition environment; Pan (2015) studied the application and promoting strategies of urban new energy vehicles based on low-carbon traffic development; Wu (2015) studied the technological choke point and application of new energy vehicles. The main mindset of this essay is to apply the theory of path dependence and to analyze the obstacles exist in the path of China’s new energy vehicles’ development, by referring to the successful strategy of foreign countries’ new energy vehicles’ development, to discuss how could China overcome these obstacles and innovate in science, economy, policy and marketing, with the goal to fast-forward the process of new energy vehicle development

Analyses of China’s Current Developing Path of New Energy Vehicle
The Irrationality of Consumers’ Behaviors
High Cost of Enterprises Upgrading
Marketing Environment
Inspirations on Developing Path out of Foreign Countries’ Development
Scientific Innovation
Finance Innovation
Policy Innovation
Marketing Innovations
Findings
Conclusion
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