Abstract
Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of “innovative competition, standard development, and secondary upgrade”. In this paper, from the perspective of product integrated marketing theory, by taking Lushan (Xingzi) hot spring as an example, the authors carry out an analysis on some problems in the development of Xingzi hot spring tourism products, propose the framework and model of the integrated development of hot spring health tourism products, and also provide some suggestions for the design of Xingzi hot spring health tourism routes.
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