Study on Cycling Events Around the Lake

Abstract

The socio-economic value of holding a road cycling race around the lake in Bengbu Longzi Lake and its surrounding scenic areas is analyzed through theoretical research on the significance of the race, brand image, means of communication, route planning, and other aspects. The commercial and social value of holding the Tour de Lake for the Bengbu area is studied. Setting up the Tour de Lake will not only help to promote local visibility and the development of the leisure tourism industry but will also help to guide and promote the participation of the student population in the university city area of Longzi Lake in cycling.