Abstract

As sunrise industries, cultural industry and tourism industry have gradually deepened their integration with the dual promotion of policy support and market demand, forming a new cultural tourism industry. At present, culture has become a value dimension of economic and social development in the world, and as a “sunrise industry”, the cultural industry has risen rapidly in the world. Based on the analysis of computer software, this paper makes an empirical study on the coupling coordination degree of supply and demand system of tourist hotels in China. The results show that the order degree of supply system of tourist hotels in China is higher than that of demand system, and supply exceeds demand; The western region needs to further increase investment in tourism capital, technology, talents, policies and other factors, so as to transform the advantages of ecological environment into the advantages of tourism development.

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