Abstract
In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas. During the 14th Five-Year Plan period, red tourism entered a new stage of high-quality development. How to promote the high quality of red tourism has become a new boom in the tourism industry. Zunyi is one of the five revolutionary holy places, rich in red tourism resources, but has not yet formed a good trend of high-quality development. Based on the realistic dilemma of the high-quality development of Zunyi red tourism, the high-quality development of Zunyi red tourism should take the promotion of supply-side reform as the main line, dig deep into the cultural connotation of red tourism resources, strengthen regional integration, carry out red tourism product innovation, build red tourism brand with local characteristics, improve the quality, efficiency and product effect of Zunyi tourism industry.
Highlights
In recent years, the momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas
Zunyi Red Tourism High-quality Development Dilemma 2.1 Red Tourism Product Development is not Unique Enough Zunyi red tourist attractions of the external appearance of most of the form of the former residence, memorials, statues, etc. the display of old-fashioned and insufficient innovation ability The lack of service supply level, unable to provide tourists with a one-stop tour experience, is an important factor leading to a short stay of tourists
Unique national culture failed to integrate into Zunyi red tourism, innovative integration and development, resulting in scenic areas and outside the regional characteristics of cultural characteristics are not prominent, tourists can play fewer items, mainly to the site to see, old items explained, horse-watching flower-style visit mainly, resulting in a single tourist content, can not retain tourists, it is difficult to play the zunyi red tourism resources gathering effect. 2.2 The Exposure is not Enough, the Publicity is not in Place Zunyi is located in the western interior, the economic development is relatively backward, regional information updates do not cause timely information lag, so that a large number of people on the current stage of Zunyi’s development is not impressiond, resulting in cognitive deficiencies
Summary
The momentum of red tourism development is on the rise, and has become a new growth point leading the socio-economic development of the old revolutionary areas.
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