Study on coopetition relationship simulation among M-commerce information service subjects based on Lotka-Volterra model

Abstract

In order to explore the evolution law of coopetition relationship among M-commerce information service (MIS) subjects and further reveal the allocation mechanism of information resources, the research extends Lotka-Volterra model, builds the coopetition relationship model of MIS subjects and simulates their coopetition relationship by Python and MATLAB to obtain the evolution trend of information resources possession (IRP) of MIS subjects in the coopetition process. The results show that the mutualism cooperation pattern dominated by promoting effect can maximize the value of information resources. This paper has significant reference value for how to optimize the allocation of information resources among MIS subjects.