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Abstract
The aquatic prepared dishes industry is developing rapidly, and it is an urgent research problem to find out the problems from the consumption side so as to provide the improvement direction for production and sales. In this paper, from the perspective of consumers' purchase intention and consumption satisfaction, we constructed the evaluation index system and evaluation model of aquatic prepared dishes' consumption demand, took Guangxi (China) as a case study to do empirical research, fitted the evaluation model of aquatic prepared dishes' purchase intention with SEM model, and used IPA analysis to measure the importance of each index and satisfaction. The study found that: the SEM model empirical analysis verified that consumers' cognition, economy, edibility and appearance of aquatic prepared dishes have significant positive effects on purchase intention; IPA analysis empirically found that there is a large difference between the importance of each index and satisfaction.
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