Study on Consumer Attitude towards Instant Food Products with Specific Reference to Instant Noodles

Abstract

This study focuses on Consumer attitude towards Instant Food Products with specific preference to Instant Noodles. More healthy variations of noodles with the use of veggies, Atta, and oats are actually additionally available in the market. There is fierce competition among Instant Noodles brands to capture the market. Noodles are not only consumed by a particular segment but by consumers across all segments. The highlight of this research paper is to find out how often, how much and what sort of Noodles do consumers consume. A review of available research literature indicates that the most important source of information is Television advertisement and then comes the display in retail outlets. My research findings imply that with the creation of numerous products, which are different in terms of recent flavours, healthful elements, and packaging the businesses have upped their game in being progressive, innovative and relevant. Gen Z (10-25 yrs) is amongst the biggest customer base and with the population growing every day, and an increase in the working-class customers are driving the consumption of packaged food products, such as instant noodles, in India.