Abstract
The degree of colour shift depending on viewing direction in the in‐plane switching (IPS) mode has been investigated. The IPS cell with pure twist deformation exhibits a stronger colour shift than that of the IPS cell with tilt as well as twist deformation, although the former has better luminance uniformity in the bright state than the latter. Furthermore, the IPS cell with multi‐directional LC orientation, with tilt as well as twist deformation, shows the least colour shift.
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