Abstract

Intangible cultural heritage (ICH) is reported to be disappearing rapidly. Collaboration among different persons is critical to the preservation of ICH inheritance. Previous studies have focused mainly on the inheritance of ICH from the individual perspective, while ignoring the perspective of multi-subject collaboration. For this study, we developed and applied an extended theory of planned behavior (TPB) to examine the effectiveness of the intentions and behaviors of public participation in the inheritance of ICH during the collaboration process in the inheritance of Regong art in Qinghai Province, China. Structural equation modeling was used to evaluate the strength of relationships among constructs, and a questionnaire (completed by 351 residents) was used to collect data. The results show that this extended theory of planned behavior can be applied in the evaluation of the collaboration process in the inheritance of ICH. We also introduce a novel construct to the TPB, ‘shared religious beliefs’, defined as uniformity of religion within a social group (in this case, an ethnic minority group), that is, a mono-religious community. Our results show that this construct has a significantly positive effect on collaboration intention among the general public.

Highlights

  • Intangible cultural heritage (ICH) is defined as including oral traditions and expressions, performing arts, social practices, rituals and festive events, knowledge and practices concerning nature and the universe and traditional craftsmanship, as well as the sites and spaces in which culturally significant activities and events occur [1]

  • The semi-structured interview included three open-end questions: Q1 – “Are you are willing to participate in the collaboration of preserving Regong art heritage, and what in-depth interviews helped to find that shared religious belief was an important factor affecting public participation in ICH collaboration inheritance

  • The semi-structured interview included three open-end questions: Q1 – “Are you are willing to participate in the collaboration of preserving Regong art heritage, and what are the reasons for your willingness or unwillingness?” Q2 – “Do you have any experience in the collaboration of the Regong art heritage, and why do you participate or not participate?” Q3 – “What do you think should be done for preserving the inheritance of Regong art?”

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Summary

Introduction

Intangible cultural heritage (ICH) is defined as including oral traditions and expressions, performing arts, social practices, rituals and festive events, knowledge and practices concerning nature and the universe and traditional craftsmanship, as well as the sites and spaces in which culturally significant activities and events occur [1]. Same studies regard communities as an important part in the protection of ICH, sharing heritage, shared power, and shared responsibility [14,15] They seldom pay attention to the perspective of multi-subject collaboration in their exploration of the process of ICH inheritance collaboration. If applied to the study of public participation in ICH inheritance collaboration behavior, the TPB can be used to identify the significant influencing factors which promote ICH inheritance. From the perspective of multi-subject collaboration, this study takes Regong art in Qinghai Province, China as the research object, and extends the TPB framework by involving a new construct (shared religious beliefs) in the TPB in order to measure its impact on the public’s collaboration intentions and behaviors of their participation in the inheritance of ICH in this particular Chinese cultural context.

Theory of Planned Behavior
Theoretical Framework
Instruments of Measurement
Data Collection
Statistical Analysis
Data Screening and Measurement Model
Structural Model
Findings
Conclusions and Recommendations

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