Study on Chinas Homemaking Service Credit Optimization in Perspective of Game Theory

Abstract

In recent years, the homemaking service industry in China has developed rapidly, with a market size of trillions RMB. However, conflicts and poor trust between homemaking service provider (companies and practitioners) and consumers remain prominent. Credit issues have become the main bottleneck for the high-quality development of the homemaking service industry. These credit issues are mainly caused by factors such as intermediary enterprise model, low capability and bad service quality for practitioners, information asymmetry, lack of industry credit system, etc. This article uses game theory to analyze the integrity mechanism in the homemaking service industry and proposes a targeted optimization method for the credit system of homemaking service. The case study shows that the enterprises credit has decreased, and its production and operation have fallen into difficulties due to the dishonest operation during the game between the enterprise and consumer. Through game theory analysis, it can be found that information disclosure mechanisms and reward and punishment mechanisms play an important role in optimizing the credit of homemaking services. Cooperative games help build stable trust relationships and improve service quality.