Study on Business Model Innovation at Zhuanzhuan Company

Abstract

Zhuanzhuan Company is committed to meeting the needs of the younger generation of consumers by offering a variety of services through diverse models such as C2C and C2B2C. This study aims to comprehensively analyze Zhuanzhuan Company's business model innovation. By introducing the company's background, consumer market analysis, business model, and SWOT analysis, it reveals the factors contributing to its success. The article also emphasizes Zhuanzhuan's innovations in trust-building, logistics management, and pre-sales and after-sales services, as well as the opportunities and threats it faces. Finally, the article offers recommendations on enhancing the credit system, optimizing the logistics system, and strengthening pre-sales and after-sales services for digital 3C and large items, to assist Zhuanzhuan Company in further expanding its market share and user base. The study found that within the second-hand trading market, Zhuanzhuan Company possesses advantages in both technological platforms and user base. The company can provide a convenient user experience. Simultaneously, its vast user base contributes to facilitating transactions and advertising revenue. Furthermore, Zhuanzhuan Company can further enhance its competitive edge through official verification, a combination of online and offline services, and effective logistics management. Zhuanzhuan Company plays a significant role in meeting the demands of young consumers and promoting sustainable development. The research presented in this article aims to assist Zhuanzhuan Company in continuously adapting to market changes and identifying opportunities to explore new markets. At the same time, we provide some recommendations for the current situation of Zhuanzhuan.