Abstract
Chinese excellent traditional culture contains a wealth of educational resources, ideological and political education for college students can provide an inexhaustible supply of ideological essence and educational philosophy. In the process of integrating excellent Chinese traditional culture into the ideological and political education in colleges, it is important to follow the important principle of integrating and take effective measures to promote the excellent Chinese traditional culture into the ideological and political education in colleges to further enhance the attractiveness and effectiveness of ideological and political education in colleges.
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