Study of Virtual Museum Tourism Experience from the Perspective of Creative Communication Management

Abstract

Based on the theory of creative communication management, this paper takes Suzhou Museum, Dunhuang Museum and Louvre as examples, uses a combination of qualitative and quantitative analysis, and takes perceived quality and visitor satisfaction as indicators. It uses IPA analysis of virtual museums in six dimensions: convenience, novelty, richness, simulation, experience and functional realization, and studies the effect of virtual museum marketing communication. The study also analyzes the technical means and specific designs that can be used in the process of building and developing virtual museums, and explores the future development direction of digital museum construction.