Study of the Way to Overcome the Crisis by Development of International Tourism Business in Ukraine in Cooperation with Poland

Abstract

Crisis trends in the economies of eastern Europe from time to time make themselves felt, touching many sectors of the economy at once. In the conditions of the Ukrainian crisis, as well as a number of economic shocks affecting Poland, the development of the tourism business seems very promising. Quantitative and qualitative indicators of the success of the economy of Eastern Europe indicate the need to give a tangible and non-standard impetus to the development of the economy. The article traces the importance of developing the international tour- ism business as a link capable of ensuring an influx of investments and economic growth in Ukraine and Poland, as well as improving their international image and investment attractiveness, becoming a prologue to the further development of their economic situation. The most urgent necessary steps for the development of tourism industries in the considered countries, as well as ways to enhance tourist flows in the region, are noted. The Polish and Ukrainian experience in the field of international tourism business is compared and recommendations for organizing public-private partnerships and international cooperation are formulated.