Abstract
This study aims to analyze the working mechanism of a farmers market to estimate its potential for socio-productive and commercial inclusion compared to conventional retail chains. The article is characterized as a qualitative case study applied to the Feira do Pequeno Produtor (Small Farmers Street Market) in Cascavel, Paraná. As for the results, the farmers market in this study was able to demonstrate the socio- productive inclusion of family farmers through three main aspects: first, for being organized through the association of producers; second, because it counts on close and trusting relationships between the family farmers and the customers; and, third, for having solidary relationships among the participants. The street market has established itself as a space perceived by customers and producers in two of the five dimensions of the immersed markets.
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