Study of the National Image Propaganda Film on the Shaping of the National Image in China's Public Diplomacy

Abstract

With the advent of the era of globalization and the rise of the wave of the information revolution, international public opinion and national image have become necessary considerations for a country to realize its national interests in the international community. The outbreak of the global epidemic in the past two years has pushed China to the center of public opinion again, threatening China's national image. This once again reminds us that we should use public diplomacy to carry out the long-term strategic task of building an excellent national image. My country has used national image propaganda films to shape the image of a peaceful, open, and friendly big country. Some of these experiences are worth learning from, and some problems are worth reflecting on and discussing. Taking the Chinese national image propaganda films "Character" and "Angle" as examples, combined with Lasswell's 5W theory, this paper discusses the advantages and difficulties of using national image propaganda films to shape national image in China's public diplomacy. We provide some constructive solutions to the difficulties and problems encountered by our predecessors, look to the future, and look forward to the development direction of shaping China's national image.