Abstract
Recent years have seen a dynamic growth of ecommerce. This links to technological developments, an increase in the number of people who have access to and actively use the Internet, and the use of mobile devices. The aim of the paper is to present the results of a questionnaire survey of the factors behind the development of e-commerce services. Besides, the paper defines the interdependence between the frequency of internet shopping and the logistic aspects of e-commerce. A hierarchy is also established of the degree of satisfaction as regards the quality criteria of e-commerce services. The analysis covers data from a questionnaire survey of 100 customers using ecommerce in Poland. The respondents were customers using e-commerce services aged between 20 and 24. The questionnaire was based on a five-point Likert-type scale of between 1 and 5. The survey was qualitative and nationwide. The analysis was done using the Statistica 10 software. The Pearson correlation was chosen from amongst the methods available to determine the impact between the surveyed variables. Firms that provide e-commerce services aim to fulfil the ever increasing needs and expectations of their customers. They attach a lot of importance to the quality of customer service which is demonstrated by the high scores awarded by the respondents.
Highlights
E-commerce is characterized by technology driven, business model innovation and quick scale expansion
Logistics is mainly associated with transport whilst the components of logistics which are relevant for e-commerce include all processes relating to the warehousing and supplies, document flow, processing of payments and resource planning (Filina-Dawidowicz et al, 2015)
The factors related to logistics are experienced by customers after making payments, and are often grouped as one of the post-purchase factors (Esper et al, 2003; Agatz et al, 2008; Zimon, 2015; Orymowska and Sobkowicz, 2017) and logistics capability is positively associated with firm performance in the computer and consumer electronics retailing industry (Joong-Kun Cho et al, 2008)
Summary
E-commerce is characterized by technology driven, business model innovation and quick scale expansion. Inasmuch as successful administration and implementation of e-commerce call for a meticulous plan, the available resources should be used optimally, needs should be identified and analysed, customers' expectations should be respected, mutual benefits should be realized and the latest knowledge and technologies should be applied (Grandón, Nasco, & Mykytyn, 2011). In this part of the study, through the brief analysis of research, influential factors and parameters of ecommerce success were identified
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
