STUDY OF THE IMPACT OF LABELS ON THE COMMERCIAL PERFORMANCE OF COOPERATIVES CASE OF A COOPERATIVE IN THE ESSAOUIRA, MOROCCO

Abstract

The main objective of each entity is the achievement of profit, so the manager has to look for the best solutions and actions to achieve better performance. Cooperatives, like any organization, are no exception to this rule. Faced with the many problems they face in terms of marketing their products, they need to adopt innovative approaches, particularly the labeling of their products. In the framework of our research, we have focused on the role of labels in the commercial performance of cooperatives, based on data collected from our survey with these social entities.