Abstract
While road pricing (RP) is considered one of the most effective means of traffic demand management (TDM), its poor acceptability has been the greatest impediment to its implementation. The authors propose a ‘parking deposit system’ (PDS) as an alternative RP scheme, and the aim of this study is to examine PDS's superiority focusing primarily on acceptability. To mutually verify the acceptability of PDS and conventional RP, the authors conducted a survey in the city of Nagoya, the third-largest incorporated city and the fourth most populous urban area in Japan. This survey distributed a comprehensive questionnaire to visitors and business establishments, in and around the city, eliciting a significant response. In this study process, the authors firstly built the decision-making structure model of RP/PDS by public/business establishment to clarify the decision-making mechanism in detail. Secondly, the approval models were built to estimate the differentia of the acceptability between RP and PDS. From this study PDS can be thought to have the higher acceptability, and to be useful measure as an alternative RP scheme.
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