Study of success and failure cases of entrepreneurs as a result of COVID-19 in Bucaramanga and its metropolitan area

Abstract

The different impacts generated by the COVID-19 pandemic have left significant challenges in global ventures. Both emerging and existing companies need to adapt and reinvent themselves to overcome this environment's challenges and opportunities. This exploratory qualitative research had as its target audience enterprises between 0 and 5 years old registered with the Bucaramanga Chamber of Commerce, which were affected by the COVID-19 pandemic. The research development was carried out using the Case Study methodology based on the experience reported by the entrepreneurs. Initially, a literature review and Web analysis of the exposed theme were carried out. The existing entrepreneurial environment in the Bucaramanga metropolitan area was approached, through the characterization of the entrepreneurial scenario, before and during the COVID-19 pandemic. The main challenges faced by entrepreneurs and the strategies they used to adapt their businesses and survive during the crisis were identified. Likewise, the adaptation potential of entrepreneurs in the face of the COVID-19 pandemic was identified.