Study of Service Quality Evaluation System of Red Tourism Study Bases under the Theory of Value Co-creation

Abstract

Red tourism study, a distinctive form of tourism in China, holds significant importance in cultivating national identity among young individuals. This study employs the value co-creation theory to scrutinize the influencing factors contributing to the high-quality development of red tourism study bases in Xiaogang Village, Fengyang, Anhui, focusing on four dimensions. To provide quantitative insights, principal component analysis is utilized to unveil the comprehensive impact of each factor. Findings reveal that auxiliary facility service quality holds the highest degree of influence, followed by infrastructure service quality, study atmosphere service quality indicators, and employee service quality indicators in descending order of importance. Based on the research outcomes, optimizing the development trajectory of the red tourism study in the context of cultural and tourism integration and Chinese-style modernization necessitates prioritizing aspects such as "uncovering cultural heritage," "enhancing management systems," and "expanding diverse publicity efforts.".