Abstract
Here to understand the accuracy of forecasting, a study was conducted at Tata Global Beverages Limited (TGBL). The sample size for the study consists of the sales for the tea brand of TGBL during the last five years (April 2013 – March 2018).
Highlights
Forecasting is the program of action that entails an objective study of the past, present and future, to best estimate what that future holds in the way of sales for any given product or firm
Forecasting models have been widely investigated by researchers and practitioners
To understand the accuracy of forecasting, a study was conducted at Tata Global Beverages Limited (TGBL)
Summary
Forecasting is the program of action that entails an objective study of the past, present and future, to best estimate what that future holds in the way of sales for any given product or firm. ISSN 2321-7278 (Print) and ISSN 2321-7286 (Online) Volume 8, Issue 2, April 2020, pp. Study of Sales Forecasting Accuracy using ARIMA Model
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