Study of Narcissism through Instagram Influencers

Abstract

The use of social networking sites and especially Instagram use has grown rapidly. Saying this, anew breed of narcissism is practiced/seen in social media influencers. The new features introduced by Instagram has only facilitated Narcissism. The present study focuses on how the social media influencer affects its users and promotes traits of Narcissism and how various Instagram features like reels, story, filters have become an everyday aspect of the users.