STUDY OF METHODS OF MEASURING SOCIAL RESPONSIBILITY OF BUSINESS IN THE SYSTEM OF SUSTAINABLE DEVELOPMENT OF THE REGION

Abstract

The article proves that in modern conditions the sustainable development of regions is possible on the basis of the creation and development of institutions of coordination of interests between all the main participants of market relations: business, state, society. Business should assume responsibility for many areas of society development directly related to its economic activity (ecology, social programmes in the field of territorial development, improvement of the quality of life of the entire population: health care, labour protection, education, culture, sports). Analysis of the mechanisms of social responsibility implementation in practice shows that at the current stage of development socially responsible business behaviour should be elevated to the rank of the main direction of state policy. To achieve political, economic and social goals facing society, it is necessary to consistently implement large-scale measures to create social infrastructure in industrial regions, protect and expand the reproduction of natural resources, and create conditions for sustainable socio-economic development. The interrelationships of business social responsibility and sustainable development are studied, and priorities on the part of business and the territories of presence are identified. The experience is generalised and methodological approaches to macroeconomic assessment of damage and losses of the region's economy due to the environmental factor in accordance with different development scenarios are proposed. The theoretical foundations of the social responsibility of business as a system that naturally ensures the increase of socio-economic development of regions on the basis of the principles of sustainable development, necessity and sufficiency for sustainable development of the territory are developed; it is determined that the nature of compensation measures depends largely on the structure, functions and main directions of the implementation of social responsibility of business. A set of methodological approaches to the social assessment of business in the system of sustainable socio-economic development of the region