Abstract
This research paper aims to provide a detailed examination of the marketing mix employed by Nestlé, a global leader in the food and beverage industry. The marketing mix, often referred to as the 4Ps (product, price, place, and promotion), plays a crucial role in shaping a company's marketing strategy and overall success. By analyzing Nestlé's marketing mix, this paper will shed light on how the company effectively utilizes these elements to meet consumer demands, maintain market competitiveness, and achieve its business objectives.
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