Study of Influence of Cleanliness, Health, Safety & Environment Sustainability on Tourist to Revisit the Beaches of Indonesia

Abstract

The purpose of this study was to determine the effect of cleanliness (cleanliness), health (health), safety (security), environmental sustainability (environmental sustainability) on the interest in visiting again through the intervening variable the satisfaction of the tourists about their interest in tourism destinations Balekambang Beach. Malang Regency and identify the factors that influence cleanliness, health, safety, and environmental sustainability (CHSE). This research approach is quantitative research with descriptive approach study, where the primary data collection method uses the results of interviews with the management of the Balekambang Beach tourism destination, Malang Regency in Sumber Jambe Hamlet in Srigonco Village, Bantur District, Malang Regency, and also giving questionnaires to 100 respondents who was a visitor to Balekambang Beach during the implementation CHSEperiod through the media Google form. While the data analysis in this study using normality test, multicollinearity, heteroscedasticity, autocorrelation, and multiple linear regression test. The results in this study, namely, the variables of cleanliness, health, safety, environmental sustainability, have a positive and significant influence on tourist satisfaction. In contrast, the results for interest in visiting the show that the variables safety and health positively influence interest in visiting again. Although this is not the case for the variables of cleanliness and environment sustainability which have a positive but not significant effect on interest in revisiting. So based on these results, it can be studied that tourist satisfaction can mediate the influence between safety and health on interest and revisiting cleanliness and environment sustainability on interest with a note that tourist satisfaction must be guaranteed through increased innovation and quality of destinations in implementing revisiting CHSE. While the factors that influence the management of CHSE are visitor interest in adapting, the environment, the presence of unwanted events. Based on the study results, in practice, this study of the variable CHSE can be a significant innovation in moving the tourism sector in the era of the Covid-19 pandemic in reaching behavioral changes from tourists.